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Surulivel, S. T.
- Measuring Service Quality Dimension of Mobile Service Provider by University Student’s Perspective in Indian Scenario - A Structural Equation Model (SEM) Approach
Abstract Views :175 |
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Authors
Affiliations
1 Senior Assistant Professor, School of Management, SASTRA University, Thanjavur, Tamil Nadu, IN
1 Senior Assistant Professor, School of Management, SASTRA University, Thanjavur, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 38 (2016), Pagination:Abstract
Objectives: This study focuses on customer preference to the Mobile phone Service Providers among the University students. In a shorter span, the usage of mobile phones has a drastic increase and that emerge new technology devices to innovated, but still the process of innovation have not stopped to make the user/consumer more sophisticated. The very frequency word which we heard from the mobile service provider is the offers. Methods/Analysis: This study shows the customer preference and loyalty mobile service provider as compared to others. The data will be collected through a structured questionnaire. Random sampling method was used. Findings: Due to more customized offers, add-on services makes the subscribers to shift from one provider to another and that leads to a solid rivalry among the mobile service providers. This study is to identify the student preference on mobile services. As the result shows that in various situations and from the SERVQUAL dimensions, influencing dimension for reliability is the responsiveness and empathy dimensions in way of staff’s willingness to help, promptness, politeness which helps the service providers to meet promises on time, providing correct information to the customers. Applications /Improvement: The scope of this research is based on the mobile phone industry and telecom industry and it throws light on the customer preference of Smartphone and telecom services usage among university students. The study has some limitation. The study concentrates only on the university students in Tanjavur and Trichy. Due to time constraints it is not possible to cover vast area. So that survey has limited scope for application in wide market.Keywords
Customer Preference, Mobile Service Provider, SERVQUAL.- Factors Influencing Purchase of Fake FMCG Products among Urban and Rural Consumers – An Empirical Analysis
Abstract Views :165 |
PDF Views:0
Authors
Affiliations
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
1 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: Indian economy is agrarian based and the rural population shared half of the gross domestic product of India. Though, with changes in economy, advanced technology and innovative marketing, the rural population is exploited by way of poor quality products and services, common shortages leads to black marketing, irrational pricing, promotions and others. To accord with it, this study intends to identify the various factors inducing the purchase of FMCG products in both rural and urban areas and the level of impact on these factors towards the purchase of fake FMCG products. Methods/ Analysis: This study is conducted in rural and urban areas of Madurai District in Tamil Nadu which is considered primarily as the universe of the present study. The present study comprising of 20 villages in Madurai District consisting of 100 rural sample respondents and also covered 100 sample respondents from Madurai city (urban). Thus, the researcher has used multistage simple random sampling technique within the sampling frame to collect the urban and rural responses for the study. This study depends mainly on primary data. A structured interview schedule (in regional language) was constructed and administered to collect primary data among the rural and urban groups for a period of one month from November 2015 to December 2015. Findings: The study findings pointed out that urban consumers were influenced by ‘conviction’ and ‘appeal’ factors and the rural consumers were influenced by ‘conviction’ and ‘promotions’ during their purchase behavior towards fake FMCG products. Thus, an integrated approach including representative from corporate firms, retailer forum, sales executives is needed to empower the rural and urban consumers by way of including consumer education, training for government enforcement officials, research and statistical analysis, public policy analysis and support for policy development and sharing global best practices information. Applications/Improvement: This study has given a new acumen in the field of creating consumer awareness towards purchasing of fake products among rural population.Keywords
Consumer Awareness, Fake Products, FMCG Products, Madurai City, Rural and Urban Consumer.- Understanding the ‘Digital Divide’ - An Investigation of Mobile and Mobile Service Usage among Rural and Urban Consumers in Delta Districts of Tamil Nadu
Abstract Views :170 |
PDF Views:0
Authors
Affiliations
1 Marketing, School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
3 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
1 Marketing, School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
3 Department of Training and Placement, SASTRA University, Thanjavur - 613401, Tamil Nadu, IN
Source
Indian Journal of Science and Technology, Vol 9, No 27 (2016), Pagination:Abstract
Objectives: To investigate the usage and preferences for mobile and mobile services among respondents in rural and urban areas of delta districts of Tamil Nadu and identify their impact on digital divide. Analysis: The research was conducted across various parts of Tiruchirapalli and Thanjavur districts of Tamil Nadu. A sample of 340 respondents (140 in rural areas and 200 in urban areas) was approached with a questionnaire (bilingual-Tamil and English) having pre-tested items. Convenience sampling method was used. Appropriate statistical tools were employed to analyse the basic data. Multiple- Regression was used to build the digital divide model. Findings: The analysis has pointed out the usage pattern of the rural and urban respondents across mobile-oriented and mobile-service oriented factors. Further the model indicates the extent of influence of these two variables in creating the digital divide. The service providers need to improve the standard of service in rural markets to strategically narrow down the existing digital gap. Similarly, the online activities of the rural population are also limited to messaging and few mobile applications. Mobile handset manufacturers should promote the use of smart phones in rural areas by introducing customise, affordable and feature rich models. With such a digital gap existing, it may slow down the development process and may restrict the beneficiaries from getting the government’s aids on time. The people in both urban and rural areas too should familiarise themselves with the use of various online services of the government and other voluntary organisations. Though the data usage is relatively low, the trend has picked up as the rural youth are familiar with these technologies. Applications/Improvements: This study has taken into consideration, two major communication factors viz., mobile and mobile service and investigated their impact on digital divide which is a new orientation in this area.Keywords
Digital Divide, Mobile Usage, Rural-Urban Divide, Rural Consumer Behaviour.- Mind Maps and Employee Motivation - An Urban Perspective
Abstract Views :172 |
PDF Views:0
Authors
Affiliations
1 Department of Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
1 Department of Training and Placement, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN
2 School of Management, SASTRA University, Thanjavur – 613401, Tamil Nadu, IN